Understanding the Student and Client Experience

Peter Drucker is credited with a quote that goes something like: "Culture eats strategy for breakfast". We think culture is strategy and success happens when you design with and for your students and clients. We specialize in qualitative organizational research because we believe it is the most important intelligence for successful strategy. Through student and client interviews, custom surveys, focus groups, and facilitated conversations we can unearth the needs, challenges and opportunities that matter most.  Only then can we design and innovate with confidence!