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Why Qualitative Research?

Leaders need data - data that rises above the anecdotal observations that so often drive mission based organization. We help you build a confident and nuanced understanding of what’s happening with students, clients, employees and stakeholders, while ensuring there is productive communication and healthy engagement that advances your mission and your community.


QUALITATIVE RESEARCH
AND ASSESSMENT EXPERTISE

Peter Drucker is credited with a quote that goes something like: "Culture eats strategy for breakfast." We think culture is strategy, and success happens when you design with and for your students and clients.

We specialize in qualitative organizational research and assessment design because we believe it is the most important intelligence for successful strategy, good decisions, and healthy organizations led by well supported talent. Our team is uniquely certified, trained, and experienced, working with tools and methodologies that distinguish us from other providers of assessment services. Through custom-designed performance assessment tools, custom surveys, structured focus groups and interviews, and facilitated conversations, we can unearth the perceptions, interests, needs, challenges, and opportunities that inform good decision making, provide data for improvement and development, and increase mission impact.